Footlocker X The Kia Center

In Entertainment Design II, this project explored brand collaboration as a form of storytelling. Students were challenged to pair a given brand with another and design a cohesive experience that both celebrates and evolves the original brand’s narrative.

Footlocker Research

Environment Mapping: The Kia Center

The Kia Center is the home of the Orlando Magic Basketball Team in Orlando, Florida

The center hosts various sporting and entertainment events, making it the perfect home for a collab with Footlocker.

Sketches

Ground Plan

Final

The Foot Locker Tunnel at the Kia Center transforms a required walk into an immersive journey through sneaker culture, guiding fans through a space that feels both familiar and elevated.

*This tunnel realistically would not be placed in a dead-end hallway; what is shown is for concept visualization only.

Inspired by Foot Locker’s flagship stores, the tunnel uses warm wood, bold brand colors, and curated shoe displays to reinforce its identity as a leader in sneaker authority.

One side energizes the space through basketball-inspired interaction, celebrating movement, competition, and athletic expression, while the other balances the journey with moments of rest and visual storytelling through seating and digital media.

Details

Abstract lockers showcase sneakers as sculptural displays, while stickers and graphics highlight Foot Locker’s brands, community impact, and the next generation of sneaker culture.

The Footlocker tunnel at the Kia Center forms a fluid narrative of motion and discovery, unlocking the inner sneakerhead on the way to the game.